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Writer's pictureIan Gordon

The Irish FLy Fair

Three years since the launch of our popular Cadence range of rods, reels, and lines, and a year since its debut at the Irish Fly Fair, it was gratifying to see the positive reception from our customers. Many returning visitors, who had first encountered the brand last year, were enthusiastic about their experiences with Cadence products. 



Ian Gordon Fly Casting at a Show


Introducing a new brand to the market is never easy, but our confidence in the product, honed over three years of development, using the best material and manufacturing has proved well-founded. The satisfaction of our customers, many of whom expanded their Cadence collections this weekend, was a testament to our efforts, and of all the things I've achieved during my time in the business, this is most definitely the highlight.. 

The strong connections forged with new and existing customers were particularly rewarding. While we were confident in our products and customer service, it’s the endorsement of our customers that truly validates our innovative approach. Despite a relatively modest stand, we were able to provide a warm welcome, expert advice, and a passionate team, helping everyone who came around to view and trial our products.

The response at the Irish Fly Fair mirrored our vision for Cadence. As with Partridge in the early 2000s, we aimed to deliver high-quality angling gear at an affordable price point. Our direct selling model allows this and passes so much value back to the customer. This formula has proven successful once again, and we’re excited to see the continued growth of the Cadence brand.  


Ian Gordon rod and big salmon

Our commitment to the sport extends beyond product innovation. The “go fishing, give back” motto reflects our dedication to nurturing the next generation of anglers and supporting the wider fly fishing community. 

I extend my sincere gratitude to everyone who supported us during the development of Cadence. Your belief in our vision has been invaluable. 

We have a whole host of new products on the horizon but first the team must put them through a season o testing, a rough job but someone has to do it. Only after this testing is complete with any new products come to the marketplace and this will be 5 years after the introduction of our original products. My time in the business has learned me to leave no stone unturned during the testing period, Watch our latest products being tested to destruction in the factory.

For anyone looking for more information on the whole range of our rods, reels and lines head over to Cadence Fishing. If you would like the perfect gift for that special fisherman in your life, pop over to Cadence Fly Products This is the only place you can find our products.




 

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